Bach 2 Rock Campaign
Print Ad (Art Directed by Nicolas Greiner-Guzman)
Hello Beautiful People!
Pokémon collector. Jordan lover. Amateur bowler. R&B addict. Fashion head (bad art director).
I’m D, a young mixed kid from Utica New York , who loves being genuine, honest, and mostly lives by “actions speak louder than words.”
But in the ad world, I use words to start the action.
I write copy with heart, humor, and culture woven in every line.
Resume
Portfolio Work
This section takes a deeper look at the young but growing skillset I’ve built through hands-on learning, real-world experience, and a whole lot of creative trial and error.
Most of the work here began in my ADV 401 Portfolio I course during Fall ‘24. Now, I’m leveling up. I’ve added three new campaigns from my ADV 421 Portfolio II class, with even more coming soon from ADV 431 Portfolio III.
The journey’s just getting started—this is where you’ll see the growth in real time.
Jamnasium Campaign (Bach 2 Rock ) Big Idea: Show where musicians come to train.
Cut. The. Ship. Campaign (Best Buy) Big Idea: Best Buy is over the excuses from online giants.
Sun Bum Campaign Big Idea: Ask any surfer ape: sunny days call for sunscreen, shade, and keeping your "fruits" out of trouble.’
Texas Roadhouse Campaign Big Idea: Savoring the flavors from a steakhouse that puts an emphasis on ‘TEXAS’
Skittles Campaign Big Idea: Taste is not the only sense that can encounter the Rainbow.
Skittles Campaign P-1 (Print)
Integrated Ad Campaign for ADV 401 Portfolio Review
Skittles Campaign P-2 (Print)
Integrated Ad Campaign for ADV 401 Portfolio Review
Skittles Campaign P-3 (Print)
Integrated Ad Campaign for ADV 401 Portfolio Review
Skittles Campaign P-4 (OOH)
Integrated A Campaign for ADV 401 Portfolio Review
San Francisco Campaign Big Idea: If The Fans Want to Be in the Action, Then They Should Be.
Featured Articles
This Bronx charter school is earning straight A’s throughout the community
First Branded Content Article I Was Able to Write at My Internship at The New York Post
Happy 40th Birthday to God’s Love We Deliver!
Second Branded Content Article I Was Able to Write Before Ending My Internship at The New York Post
Social Media Experience
For a year, I served as a Social Media Intern for Syracuse University’s Division of Marketing, where I had the incredible opportunity to help create engaging content for current and prospective students. One of the highlights of my experience was being selected as the lead talent for the launch of the "Explore Every Side" campaign.
In this role, I learned how to craft compelling social media copy, pitch creative concepts, direct on-screen ideas, film dynamic scenes, and act in short-form video content. I was involved in every stage of production for three major pieces featured in the campaign—content that has collectively garnered over 2.5 million views across platforms.