This Bronx charter school is earning straight A’s throughout the community
First Branded Content Article I Was Able to Write at My Internship at The New York Post
Diamonte "D" Giacovelli
Young copywriter at Syracuse University, driven to craft bold ideas and spark magic in the world of advertising.
My Story
Born in the small city of Utica, NY, I’ve always dreamed big—driven by a passion to create magic and spark inspiration, especially for those who come from less. As an 1870 Scholar at Syracuse University, I’m pursuing degrees in Creative Advertising at the S.I. Newhouse School of Public Communications and Marketing at the Martin J. Whitman School of Management.
These programs have blessed me with platforms and opportunities to not only build my own creative path, but also to uplift young men and women who look like me—showing them that greatness is within reach.
Take a look at the work I’ve been lucky enough to create and collaborate on as I head into my senior year.
Class Portfolio Work
This section takes a deeper look at the young but growing skillset I’ve developed through hands-on learning and real-world experience.
Most of the work featured here comes from my ADV 401 (Portfolio I) class during Fall ‘24. But this is just the beginning—stay tuned for fresh campaigns and projects from my upcoming ADV 421 and 431 (Portfolio II and III) courses as I step into my senior year at 'Cuse.
Skittles Campaign Big Idea: Taste is not the only sense that can encounter the Rainbow.
Skittles Campaign P-1 (Print)
Integrated Ad Campaign for ADV 401 Portfolio Review
Skittles Campaign P-2 (Print)
Integrated Ad Campaign for ADV 401 Portfolio Review
Skittles Campaign P-3 (Print)
Integrated Ad Campaign for ADV 401 Portfolio Review
Skittles Campaign P-4 (OOH)
Integrated A Campaign for ADV 401 Portfolio Review
Texas Roadhouse Campaign Big Idea: Savoring the flavors from a steakhouse that puts an emphasis on ‘TEXAS’
San Francisco Campaign Big Idea: If The Fans Want to Be in the Action, Then They Should Be.
Social Media Experience
For a year, I served as a Social Media Intern for Syracuse University’s Division of Marketing, where I had the incredible opportunity to help create engaging content for current and prospective students. One of the highlights of my experience was being selected as the lead talent for the launch of the "Explore Every Side" campaign.
In this role, I learned how to craft compelling social media copy, pitch creative concepts, direct on-screen ideas, film dynamic scenes, and act in short-form video content. I was involved in every stage of production for three major pieces featured in the campaign—content that has collectively garnered over 2.5 million views across platforms.